Measuring Telework Productivity, Key Performance Indicators with a Mixed Approach

This study presents an analysis of labor productivity in a teleworking environment, focusing on the human resources department of one of Ecuador's leading supermarket chains. It employs a mixed-methodological approach, designing and applying Key Performance Indicators (KPIs) tailored to the context of remote work to measure their impact on staff performance. The study combined structured surveys, semi-structured interviews, and statistical analysis of data collected using digital tools, including SPSS, ATLAS.ti, and Google Forms. The results show an improvement in the perception of productivity, work quality, and job satisfaction, specifically in areas related to autonomy, flexibility, and time management. However, challenges related to connectivity, performance feedback, and clarity in the definition of objectives were identified. As a main contribution, a system of indicators adaptable to the human resources department in similar contexts is presented, including quantitative metrics (task completion, absenteeism rate) and qualitative metrics (wellbeing, communication). It is therefore concluded that the use of digital tools and well-structured indicator systems allows for the monitoring and improvement of productivity in remote environments in the post-COVID era.