TY - GEN
T1 - Intelligent System for the Dissemination and Distribution of Content in Social Networks Using Process Automation by Means of Software-Based Robots (RPA)
AU - Quisi-Peralta, Diego F.
AU - Salgado-Guerrero, Juan P.
AU - Murillo-Valarezo, Jordan F.
AU - Pulla-Sanchez, Daniel J.
AU - Paguay-Palaguachi, Luis D.
AU - Angamarca-Deleg, Verónica E.
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024
Y1 - 2024
N2 - Social media content dissemination systems have become especially important nowadays, due to the growing popularity of social networks as a means of communication and promotion. In this context a social media content dissemination system that uses process automation techniques. The system allows users to create content using templates and distribute it on various social network platforms in an automated and personalized way. Algorithms are used to analyze user interaction patterns with the content to optimize the dissemination strategy. In addition, an intuitive and easy-to-use user interface is implemented so that users can interact with the system effectively. The results see significant improvement in the interaction rate and effectiveness of content dissemination in social networks. This system represents an innovative solution for the dissemination of content on social networks, optimizing the publication time by 50% and the generation of content by 25%, since it is all done from an integrated system that includes templates.
AB - Social media content dissemination systems have become especially important nowadays, due to the growing popularity of social networks as a means of communication and promotion. In this context a social media content dissemination system that uses process automation techniques. The system allows users to create content using templates and distribute it on various social network platforms in an automated and personalized way. Algorithms are used to analyze user interaction patterns with the content to optimize the dissemination strategy. In addition, an intuitive and easy-to-use user interface is implemented so that users can interact with the system effectively. The results see significant improvement in the interaction rate and effectiveness of content dissemination in social networks. This system represents an innovative solution for the dissemination of content on social networks, optimizing the publication time by 50% and the generation of content by 25%, since it is all done from an integrated system that includes templates.
KW - Content Diffusion
KW - Innovation
KW - Processing Automation
KW - Robotics
KW - Social Networks
UR - https://www.scopus.com/pages/publications/85210504675
U2 - 10.1007/978-3-031-74828-8_15
DO - 10.1007/978-3-031-74828-8_15
M3 - Contribución a la conferencia
AN - SCOPUS:85210504675
SN - 9783031748271
T3 - Lecture Notes in Networks and Systems
SP - 162
EP - 171
BT - Management, Tourism and Smart Technologies - ICMTT 2024
A2 - Rocha, Álvaro
A2 - Montenegro, Carlos
A2 - Pereira, Elisabeth T.
A2 - Victor, José A. M.
A2 - Ibarra, Waldo
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Management, Tourism and Technologies, ICMTT 2024
Y2 - 9 May 2024 through 11 May 2024
ER -