Abstract
The concerns of librarians and other subscribers about the rising prices of scientific journal subscriptions are placed in context in this discussion of the marketing mix: product, price, provider and promotion. Journal prices are affected by such disparate elements as demands on scientists to publish or perish, agents' discounts, and currency fluctuations. The influence of technology-from widespread use of photocopying machines to the anticipated obsolescence of print media-also affects prices.
Original language | English |
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Pages (from-to) | 19-25 |
Number of pages | 7 |
Journal | Book Research Quarterly |
Volume | 4 |
Issue number | 2 |
DOIs | |
State | Published - Jun 1988 |
Externally published | Yes |