Factors in setting prices of scientific journals

Jan Willem Dijkstra

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

The concerns of librarians and other subscribers about the rising prices of scientific journal subscriptions are placed in context in this discussion of the marketing mix: product, price, provider and promotion. Journal prices are affected by such disparate elements as demands on scientists to publish or perish, agents' discounts, and currency fluctuations. The influence of technology-from widespread use of photocopying machines to the anticipated obsolescence of print media-also affects prices.

Original languageEnglish
Pages (from-to)19-25
Number of pages7
JournalBook Research Quarterly
Volume4
Issue number2
DOIs
StatePublished - Jun 1988
Externally publishedYes

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