Uncovering clues to the societal impact of research

Description

In collaboration with Elsevier, WUR studied its societal impact by monitoring mentions of its research output in the mainstream news media, social media and policy documents. The aim of the project was to investigate the key drivers influencing research use by policymakers and the media. WUR wanted to understand the societal impact of its research, and Elsevier wanted to explore the use of its tools in doing this, and to identify potential areas for improvement.